Then Jesus noticed that some of the guests were choosing the
best places to sit. So Jesus told this story: "When a person
invites you to a wedding, don't sit in the most important
seat. The person may have invited someone more important than
you. And if you are sitting in the most important seat, then
the person that invited you will come to you and say, 'Give
this man your seat!' Then you will begin to move down to the
last place. And you will be very embarrassed. So when a
person invites you, go sit in the seat that is not important.
Then the person that invited you will come to you and say,
'Friend, move up here to this better place!' What an honor
this will be for you in front of all the other guests! Every
person that makes himself important will be made humble. But
the person that makes himself humble will be made important."

-- Luke 14:7-11 (ERV)

Most of us detest self-promotion when we see it in someone else.
However, each of us has a strange ability to find "reasons" why we
"need" to promote ourselves. Jesus wants us to give up on our
self-promoting ways. He calls us to be humble and then let God do the
exalting. We shouldn't be surprised when the apostle Paul held Jesus up
as the perfect example of humility -- didn't cling to position, emptied
himself of self-promotion, was obedient to God and God exalted him at
the proper time (Phil. 2:5-11). Pride is destructive, selfish, and
poisonous to Christian service and maturity. Let's humble ourselves
before God and trust our time for being honored to him.