Peterson is popular because he doesn't tout the Bible as the objective standard for society, culture and morality, and yet refuses to embrace the warped and twisted system of subjective morality and ethics of the radical secularists and mass media moguls. The secularists can't wrap their little brains around the idea that someone who doesn't defend the Bible still holds to traditional values that reflect a sense of morality that isn't like the subjective system or morality and ethics that defines radical feminism, wokeness, LGBTQ...., etc. He is rational rather than irrationally subjective as they are, and it drives them crazy with ire that he doesn't think as they. They don't like the idea that there are truly rational reasons as to why their subjectivism simply doesn't work to build a wholesome and viable society and nation upon the foundations of feminism, multiculturalism and all the other radical -isms that we see roiling in media today.