That is probably very true.And concidering what list they're on... Be glad you've never heard of them.
They are probably coastal. (East/West coast.)
Most of those "trendy" places don't do well in the heartland at all.
For example, I can't imagine anyone paying more than 75 cents for a cup of coffee.
lol i cant even imagine paying 75 cents for a coffee though i dont drink coffee so... lol
The Krispy Kreme that opened here a few years ago with massive hype and fanfare and long lines faded quickly into oblivion. I think there's an office supply store there, now.
I don't go to a lot of fast-food places anymore, but I gotta have my Wendy's now and then. Best fries of any right now.