Sometimes it was reverse; damnation and then salvation. But whether one comes before the other isn't entirely the point...the point is that if you go to a "Church of Nice" parish, you are most likely not going to hear about hell at all...just heaven...and to skip over the problem and only recognize the solution is very dangerous.
Pastors, who take what they do seriously and do what they do to serve (not be served) tend to love hearing from their parishioners. "Father (or Pastor), thank you for all the hard work you do here. We love hearing your homilies/sermons. One subject which I've noticed to be a problem within this generation is the lack of understanding of mercy/Godly deeds/abortion/holy matrimony/parenthood/fasting/hell/etc. etc." It's not likely they will preach on the subject you brought up immediately, and depending, they may not do it at all (the customer isn't always right, if you get me), but often times, he will listen and consider it if recognizes the need to say it.
I think when people think about sermons of hell-fire and brimstone, they think of that scene from Disney's Pollyanna where Rev. Ford -- a soft-spoken man, goes up to the pulpit and continues to shout repetitively "Death comes unexpectedly!!" while talking about hell and how one goes there and then doesn't talk about how one avoids it.
When talking about hell in order to get others to understand it, it's not a good idea to skimp on what we know. And just because it isn't pleasant doesn't mean it shouldn't be said. Church really is the place we should be hearing the unpleasantness of things because we go there trusting to gain understanding of our faith, not become ignorant.