The same reason our member Dave Lucas always says ''the King says''. Its an awesome privilege, one that we should all jump on....being able to say the name that is above all names as much as we desire.
We need to / should be able parallel our use of the Lord's name to an unsaved person use of swear words.
Eph 3:12 In him and through faith in him we may approach God with freedom and confidence.
I can relate to the swearing part. But only in the sense that it detracts, not adds, to what is being said when used repeatedly for no purpose other than filler. Makes one tune out and not listen to anything being said at all.