Maybe the better and more Biblical solution to reaching the lost would be for the members of the Church to go out into all the world and preach the Gospel to the lost. Those who are drawn in by the prospect of material gain may not be of a frame of mind to heed the presentation of the Gospel message. If one soul is saved, perhaps it is worth it, but wouldn't going out into the community and reaching the lost where they are be a far more cost effective means? If only we could have God's omniscience for a moment and compare the number of souls saved by each of the two approaches and see which one truly brings more souls into the Kingdom of God. To me, all the hoopla and prospect of gaining a prize serve to distract people's attention from the message, rather than drawing them to it. Seems like a gimmick, to me.